If you love feisty photography full of life and soul, then senior portraits are definitely for you. Here’s how to get those senior portrait clients!
How to Get New Senior Portrait Clients in 8 Steps
Senior photography has been high-profile for a few years, and its popularity continues to spread globally. For a long time, wedding photography was considered the most lucrative area photographers could earn their cash. Today, celebrating the independence of high school seniors has become big business. But how do you get those high school senior portraits clients when you’re new to the genre? Get ready for our eight top marketing strategies that’ll have you filling your books with senior portraits clients in no time!
#1: Get Your Marketing Strategy on Point
If you’re already running a photography business, then this might seem obvious. But marketing for high school seniors is different from anything else you’ve done, especially now with social media being so readily available. You’re as likely to be seen and followed by the teens as you are by their parents!
First the Seniors, THEN the Parents
It may well be Mum and Dad who book and pay for the photography session, but it’ll be the teens who find you first. And you know they’re going to use all their persuasive techniques to bring Mum and Dad on board!
Teens Don’t Want a Sales Pitch
Kids are smart. They’ve grown up surrounded by advertising. They’re used to avoiding hard sells and pushy sale techniques. This will not work as part of your marketing strategy if you want to book senior portrait clients! As a photography business owner, you need to be super smart about how you market yourself to a client. You’ll need to consider your entire brand and how to put that out there so the seniors you want to work with will engage with you.
Want to know more? Read on here!