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Yearly Hosting Subscription

  • 2 April 2020
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Hi all! Eddie (you may know me from podcast Shoot Edit Chat Repeat) here. 
 

There’s been a lot of chatter here in the UK about setting up a yearly hosting subscription for our clients. 

 

It would be a good way of making extra revenue at the moment. I’d like to email all my clients and offer this service - so....
 

....having digital files that clients have bought available to view (in an aesthetically pleasing manner), download (easy to find) and order gift prints and products (upselling). 
 

Can you advise the best way of doing this? Should we add to all current price lists as self-fulfilled item? Or make a new price list?

 

would love to hear others thoughts. 
 

E x

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Best answer by Megan 7 April 2020, 22:23

I’ve been thinking on this, and I have a few ideas. Let me know what you think, @EddieJudd .

If it were me, I would add it to an existing price list as a self-fulfilled item. When a customer chooses an item from the price list they have to assign an image to it, so you’d want to let them know to pick any image– it doesn’t matter. 

Then create an email automation to share this new offering with clients, and give a quick step-by-step on how to purchase it in their galleries in that email. You could also record a video explaining /selling  the new service to put into your gallery intro message. 

To implement all of this, use bulk actions. Select the galleries > actions > bulk actions > General Settings: change the gallery status to active, set a new expiration date (make it a limited time offer to drive urgency), and then assign the new email automation, (don’t forget it needs a date to trigger the email), assign the new gallery intro message. Then under Advanced Settings, assign the email campaign. 

When someone purchases it, you would update their gallery expiration accordingly! 

 

  

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This is an interesting idea. Are you thinking like how Netflix charges a subscription fee and then you have access to all the catalog? So it would kind of work with your clients the same? 

 

I keep my galleries up and available for clients at all times. I do send out coupons for a percentage off (usually 10%) certain times of the year. I have thought about sending a coupon out right now, but with so many labs closed because of Covid, I’m not sure how it would work! 

The subscription idea is pretty interesting though! 

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Yes - a hosting subscription. I don’t keep my galleries up indefinitely, weddings have 3 months and family shoots are sent a link to a Dropbox but they are only a few months to and I ask the client to save to their own digital storage. 
 

I can’t take credit for the idea - I heard photographer Sam Hurd talking about it. He uses pictime but I was sure there must be an easy way to do it on shootproof too?

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I’ve been thinking on this, and I have a few ideas. Let me know what you think, @EddieJudd .

If it were me, I would add it to an existing price list as a self-fulfilled item. When a customer chooses an item from the price list they have to assign an image to it, so you’d want to let them know to pick any image– it doesn’t matter. 

Then create an email automation to share this new offering with clients, and give a quick step-by-step on how to purchase it in their galleries in that email. You could also record a video explaining /selling  the new service to put into your gallery intro message. 

To implement all of this, use bulk actions. Select the galleries > actions > bulk actions > General Settings: change the gallery status to active, set a new expiration date (make it a limited time offer to drive urgency), and then assign the new email automation, (don’t forget it needs a date to trigger the email), assign the new gallery intro message. Then under Advanced Settings, assign the email campaign. 

When someone purchases it, you would update their gallery expiration accordingly! 

 

  

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This is great - thanks Megan, I’m going to give this a go asap.

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