With a targeted landing page, a modest Facebook advertising budget, and some basic sales psychology, you can vastly reduce the time required to book a wedding outside your locality.
The Step-By-Step Guide To Booking Your First Destination Wedding
#1: The Landing Page
I cover the topic of landing pages in more depth here: Online Marketing for Photographers – but all you need to know at this stage is that it’s beneficial to use a landing page rather than simply directing paid Facebook traffic to your homepage.
Create a blank landing page. You can use specific landing page software or just create a new page on your website. If you go this route, I recommend you remove your website’s existing menu and any other elements that can cause distraction.
Choose a headline (the ‘H1’) that mentions the exact location you are trying to target. You can choose a country or a city in that country if you have a specific location in mind.
Don’t worry too much about…
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