Fun sale idea for Senior Portraits!

  • 4 May 2020
  • 1 reply

Userlevel 4
Badge +1

Hey all! Hope this finds you safe and healthy! Just wanted to share a quick marketing idea we’ve done the last couple of years and seen some success with.


Around Graduation time, we queue up 2-3 emails to all of our senior galleries saying we wanted to give them a graduation present to celebrate their graduation with them. The emails contain a discount code for $20.20 (previously $20.19 etc) off anything in their gallery. (I’ve pasted this year’s initial email below) We usually send an initial email and a reminder or two about the promo. It’s simple, but a fun way to celebrate with your seniors, provide value and drive some more sales. 



Dear Class of 2020, We got you a little something... 



Dear Class of 2020,

All of us here at Vernon Photo have been thinking of you and your class. I know this year has turned out differently than any of us could have expected. But, your senior year is still one to celebrate and we'd like to celebrate with you!

Normally graduation gifts don't come until Graduation, but with everything going on, we wanted to send something your way a little sooner. 

Here's $20.20 off ANYTHING in your senior portrait gallery!

Simply click the button to get started.
And, use the discount code: CO2020


Anyone doing something similar? What sorts of sales are you seeing success with right now?

1 reply

Userlevel 5
Badge +4

@Andrew - Great idea. I can see using this on other aspects as well. Thanks for the tip!



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